Automobile

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY

March 31, 2015

The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.

ASN POV: Atypical Sports Punching above Weight in Asian Sports Media

March 20, 2015

In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

KBO Seals New Title Partner

March 4, 2015

Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.

ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance

February 27, 2015

Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).