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Apparel/Sport
Puma Blends Celebrity Into Digital Content In China
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
Conventional First Round of Sponsors Announced For SEA Games 2019
February 14, 2019
The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…
Under Armour Keeps Adding To Asian Sponsorship Portfolio With Volleyball
January 29, 2019
American sport apparel brand Under Armour has negotiated an endorsement deal with Chinese women’s volleyball phenomenon Zhu Ting.
Li Ning Ousts Yonex With Srikanth Kidambi Endorsement
January 15, 2019
Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.
Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football
January 1, 2019
Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.
Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal
November 21, 2018
Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.
Nike Finally Jumps Into eSports Sponsorship
October 23, 2018
Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
