Apparel/Sport

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

New Balance Continues Sponsorship of Modern Pentathlon in Beijing

December 7, 2007

Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…

HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR

September 27, 2007

Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…