July 18, 2008
As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.
April 20, 2008
Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…
April 8, 2008
Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…
December 7, 2007
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
November 8, 2007
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
September 27, 2007
Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…
May 1, 2007
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…