Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…
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