Register
to get articles and more to your inbox
News & insights
Archive
Directory
Apparel/Sport
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
Li Ning Commits 8.8 million to Singapore Badminton
February 2, 2010
Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…
Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters
September 23, 2009
China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.
Li Ning Continues Conquest of Singapore
September 8, 2009
Li Ning looks set to continue its expansion into Singapore’s lucrative badminton market, with talks underway regarding title sponsorship of the Singapore Open.
Li Ning Makes Move on Indian Badminton
August 10, 2009
Soon after establishing its badminton headquarters in Singapore, Li Ning has made a move on the Indian scene by sponsoring local badminton power couple Chetan Anand and Jwala…
Li Ning Opens Flagship Store in Singapore
July 22, 2009
Chinese sporting brand Li Ning has opened a badminton flagship store in Singapore. The first to be opened outside Mainland China, the store complements Li Ning’s sponsorship of…
Nike Becomes CBA Official Match Ball Sponsor
July 20, 2009
Nike has signed a deal with Infront China, becoming the official match ball sponsor for the China Basketball Association's 2009-2010 Season.
361° Sponsors Badminton Cup
June 18, 2009
Just days after announcing plans to spend the proceeds of its IPO on sponsorships, Chinese sportswear brand has sponsored the Quanzhou Enterprise Badminton Tournament, known as the 361°…
Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding
June 15, 2009
China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…
