Register
to get articles and more to your inbox
News & insights
Archive
Directory
Apparel/Sport
Xtep reports impressive figures on the back of strong 2010 sponsorship campaigns
March 23, 2011
Chinese sporting apparel company and prolific sport sponsor, Xtep has increased revenue by 25.7% to RMB4,457 million in 2010. The company’s annual results also show operating profit surged…
Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Li Ning avoids ambush marketing action
November 22, 2010
Chinese sports apparel company, Li Ning, has avoided action being taken against it for alleged ambush marketing during the recent Asian Games. A spokesperson from the Olympic Council…
Australian SKINS does a deal with LI-NING
September 9, 2010
Australian sportswear specialist SKINS has partnered with leading Chinese sports brand LI-NING in launching "LI-NING SKINS" which sees SKINS become the first compression sportswear brand to enter the…
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
Li Ning Commits 8.8 million to Singapore Badminton
February 2, 2010
Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…
Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters
September 23, 2009
China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.
Li Ning Continues Conquest of Singapore
September 8, 2009
Li Ning looks set to continue its expansion into Singapore’s lucrative badminton market, with talks underway regarding title sponsorship of the Singapore Open.
Li Ning Makes Move on Indian Badminton
August 10, 2009
Soon after establishing its badminton headquarters in Singapore, Li Ning has made a move on the Indian scene by sponsoring local badminton power couple Chetan Anand and Jwala…
