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Apparel/Sport
FBT Continues SEA Games Partnership
November 5, 2014
Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…
Huawei Dives Deeper Into European Club Football
September 22, 2014
Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.
Jaguar Partners Nishikori
September 18, 2014
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.
Under Armour Title Sponsors Singapore Ultimate Open 2014
September 4, 2014
American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.
Li Ning Partners World Kabaddi League
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning
July 18, 2014
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…
HK Golf Association seals apparel partnership in weak market
July 4, 2014
Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).
Longer TVCs Gaining Traction In Korea
July 3, 2014
Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.
Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
Uniqlo Partners ITF across its Disability assets
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
