July 3, 2014
Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
February 7, 2014
With polluted megacities and people leading very stressful lives, rediscovering nature through outdoor activities such as hiking, camping and climbing might be what the Chinese need.
January 20, 2014
US-based brand Oakley has announced an exclusive, two-year deal to be the Asian Tour’s official eyewear and footwear partner.
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.