Alcoholic Beverages/Liquor

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Pernod Anticipates Short-Term Stagnant Asian Market

March 31, 2014

French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

Jack Daniels sponsors Singapore Indoor Stadium

March 28, 2012

Popular whisky brand, Jack Daniels has become a major sponsor of the Singapore Indoor Stadium and will be the Official Whisky of the venue.

Moutai Becomes Expo's Official Spirit

April 28, 2010

China's premier alcohol brand Moutai has become a high level sponsor of the Shanghai World Expo.

MOUTAI APPOINTED WHITE WINE FOR CELEBRATION OF CHINESE TABLE TENNIS

November 6, 2007

Two of China's greatest sources of national pride joined forces last month, with a sponsorship agreement established between the National Ping Pong Team and Chinese liquor brand Moutai.