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ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
February 5, 2016
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.
ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience
December 14, 2015
The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…
Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China
September 24, 2015
Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…
Chinese Baijiu Brand Finesses Into UK Market Using Classical Music
March 2, 2015
Chinese baiju (grain based spirit) brand Wuliangye has sealed a five-year USD750k sponsorship deal with the Philharmonia Orchestra (UK).
Agnez Mo Becomes Johnnie Walker Ambassador
December 1, 2014
Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…
Xiaomi Pumps In US$1 Billion For Content Creation
November 7, 2014
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.
ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?
August 28, 2014
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…
INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN
August 24, 2014
Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…
Pernod Anticipates Short-Term Stagnant Asian Market
March 31, 2014
French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…
INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
