Alcoholic Beverages/Liquor

Glenfiddich Rolls Out Branded Content Series In India

January 25, 2024

William Grant & Sons owned brand Glenfiddich latest branded content TV series “Where Next?” in India focuses…

Pernod Ricard Moves Ahead With Endorsements In India

March 16, 2022

Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…

K-Pop Star CL Parties It Up With Johnnie Walker

June 18, 2021

Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…

Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup

November 12, 2020

Jinro - the leading maker of soju, the South Korean rice wine akin to China's baijiu…

Baijiu Brand JNC Partners Manchester City

June 1, 2019

Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.

Dewars Dives Into Culinary Branded Content In India

January 5, 2019

Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…