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Alcoholic Beverages/Liquor
Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal
October 11, 2018
Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.
Chivas Scores Global Partnership With The Red Devils
August 9, 2018
Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.
Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal
July 30, 2018
Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Interview with McLaren: The only F1 team investing in Asia?
July 29, 2017
Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.
India’s Big Brands Hop on Bieber Mania
May 10, 2017
BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?
March 23, 2017
Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…
Leading Asean Rum Nets A Landmark NBA Partnership
March 14, 2017
Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…
