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Alcoholic Beverages/Liquor
Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
CSK Pockets Deal With South Indian Liquor Maker
February 23, 2019
Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
Dewars Dives Into Culinary Branded Content In India
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
South Asian Whisky Brand Increases Spend 3x With Cricket & Music
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal
October 11, 2018
Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.
Chivas Scores Global Partnership With The Red Devils
August 9, 2018
Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.
Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal
July 30, 2018
Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Interview with McLaren: The only F1 team investing in Asia?
July 29, 2017
Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.
