Airline

K-Drama Heartthrob Turns Captain For Jeju Air

May 4, 2016

Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Malaysia Airlines Is Back in the Black And Renewing Its Sponsorships... But It's a Domestic-Only Strategy

April 13, 2016

Just two months after making its first profit for several years, Malaysia Airlines has announced it is to continue its sponsorship of a pair of regional music festivals…

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…

Sponsorship Boost For Rugby Sevens In Singapore

February 19, 2016

The HSBC World Rugby Singapore Sevens, which will be held on April 16 and 17 at the National Stadium, has secured two more high-profile partners, following a deal…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.

Etihad Airways Quashes Inter Milan Sponsorship Speculation

October 21, 2015

Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.

Japan Airlines (JAL) Banking On Global Sporting Partnerships

August 7, 2015

World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…