Airline

Ethihad Airways Creates US Beachhead via Sport Sponsorship

July 15, 2013

UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.

Kanbawza Becomes 27th Sea Games Offical Sponsor

July 5, 2013

One of Myanmar’s biggest corporations, Kanbawza, will invest US$2 million to support the 27th SEA Games, which will be held in the country in mid December.

Qatar Airways Becomes FC Barcelona’s Asian Tour Sponsor

July 3, 2013

Qatar Airways, the first commercial shirt sponsor of La Liga champions FC Barcelona, signs on as the official title sponsor of the club’s lucrative pre-season Asian tour in…

Oman Air Sponsors team in Transat Jacques Vabre Race

June 22, 2013

National carrier Oman Air has been confirmed as the sponsor of Oman Sail's entry in the biennial Transat Jacques Vabre Race sailing event, which begins on November 3.

AirAsia signs QPR stadium deal

May 16, 2013

Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.

KLM Royal Dutch back Singapore's Tulipmania

April 25, 2013

Netherlands based carrier, KLM Royal Dutch Airlines is a major sponsor of Tulipmania, a gardening exhibition that will be held at Singapore's Gardens By the Bay from April…

Korean Air sponsors Special Winter Olympics

January 31, 2013

Airline Korean Air, has become an official sponsor of the 2013 PyeongChang Special Olympics Winter Games.

Emirates Airline renews Pakistan cricket deal

December 21, 2012

Major sport sponsor, Emirates Airline has renewed its sponsorship of domestic cricket in Pakastan for another year.

JAL becomes Tokyo 2020 bid partner

November 12, 2012

Tokyo's bid to host the 2020 Olympic and Paralympic Games has signed its second airline partner with Japan Airlines (JAL) becoming the seventh official bid partner.

Korean Air sponsors boxing to help internationalise the sport

July 30, 2012

South Korean airline, Korean Air has become a major sponsor of the International Boxing Association and heavily leveraged the new deal in the lead up to the London…