Airline

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang

March 18, 2015

Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape

March 11, 2015

With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…

Emirates Continues Football Ties

February 5, 2015

Emirates has recently announced that it will be sponsoring the 30th GCC Club Cup, the biggest club football tournament in the Gulf region.

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.