April 2, 2019
After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…
March 27, 2019
Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
August 22, 2018
Asia’s fast-growing video streaming market is tipped to narrowly close the gap with the U.S. market over the next five years, according to Media Partners Asia (MPA).
June 23, 2018
Singapore’s advertising economy is poised to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all leading to weak consumer…
May 29, 2018
Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.
May 9, 2018
Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…
May 9, 2018
Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
March 6, 2018
Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…