adidas

Adidas Scores Brace With JFA Kit Deal

November 12, 2014

The Japan Football Association (JFA) has renewed its kit sponsorship deal with global sportswear and equipment giant Adidas.

FC Goa Gears Up For ISL

October 3, 2014

With the ISL capturing the attention of football fans in India, it is little surprise Goa, one of the traditional powerhouses in the country, has been bustling with…

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…

NBA Primed For Expansion In India

May 8, 2014

The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…

Peugeot Announces Djokovic As Global Ambassador

January 10, 2014

World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.