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Adidas Partners The Esports World Cup
June 25, 2024
German sporting giant Adidas has secured a partnership with the Esports World Cup, a Saudi Arabian multi-title…
BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
India’s Female Athletes Score Major Sponsorship Inroads
February 24, 2023
It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…
Filipinas Finally Snag A Coveted Adidas Sponsorship Deal
February 23, 2023
The Philippine women’s national football Filipinas has secured a four-year sponsorship deal with Adidas early this month. With…
How Anta Has Raised Its Game By Backing China’s Olympic Campaigns
August 31, 2021
Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
