to get articles and more to your inbox
News & insights
Archive
Directory
Sports focused blockchain platform Chiliz have struck a partnership with Persija Jakarta to launch an official fan token aimed at engaging the Indonesian football club’s fans.
The move brings one of Southeast Asia’s biggest football clubs into the fast-emerging Chiliz ecosystem, as the blockchain platform takes another step in cementing its position in a region teeming with football fans.
The Persija Fan Token is set to offer supporters access to voting rights on certain club decisions, alongside exclusive content, VIP experiences and digital rewards. The partnership is also designed to tap into the Jakmania, the club’s vast fanbase and extend that connection beyond matchdays.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, stated, “We’re welcoming one of Southeast Asia’s most iconic football clubs into the Chiliz ecosystem at a time when the demand for real utility has never been higher. Persija’s incredible supporter base are exactly the kind of community that Fan Tokens were built for. This is about giving fans a real voice in their club’s journey, and we’re proud to be doing it with a partner of Persija’s stature and ambition.”
The football club believes that the partnership is as much about global reach as it is local engagement.
Persija Jakarta’s President Mohamad Prapanca, added, “Persija Jakarta has always been about our connection with our fans. The Jakmania are among the most passionate supporters in world football, and this Fan Token partnership gives us new ways to engage with them: not just in Jakarta, but around the globe. We’re excited to work with Chiliz to create meaningful experiences for Jakmania and to lead the way for clubs across our region.”
Through this partnership Chilz further expands its reach in Southeast Asian football and has similar deals with the likes of Persib Bandung, Bali United and Johor Darul Ta’zim.
According to ASN data, football (38.3%, ~US$15.8m) is the largest backed sport in the Indonesian sport sponsorship landscape since Q323, with a quarterly average investment of US$1.4m+ during this period. The forecast for Q226 is poised to hit almost US$1.4m, a figure almost similar to the usual quarterly average after no investment between Q325 and Q126.