Singapore Based Cryptocurrency Platform Bitget Scores Juventus Sleeve Sponsorship

Italian football giant Juventus has announced the club’s first ever sleeve sponsorship deal with Asian cryptocurrency exchange Bitget.

The Singapore-based platform also becomes the Serie A club’s official cryptocurrency exchange partner through the deal, which was brokered by IMG. While financial details of the agreement were not made public, it is believed to be worth about US$9.3m per season.

According to CMC, the platform has an average daily trading volume of US$5.6 billion, making it the world’s largest crypto copy trading platform.

“It is a pleasure to welcome Bitget as the first Juventus sleeve partner and help them increase their awareness across our fanbase worldwide,” said Giorgio Ricci, chief revenue officer at Juventus.

“We will work together globally and support the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.” 

In August, the National Football League (NFL) banned franchises from partnering with certain types of cryptocurrency platforms in a bid to establish a strategy to navigate these new realities. 

However, it is unlikely that football leagues and clubs across the world will refuse sponsorship dollars from this sector of the financial industry , particularly in a challenging climate recovering from the fallout of the COVID-19  pandemic.  

 In fact, reigning Serie A champions Inter Milan had secured a multi-year  sponsorship deal worth US$100.7m with Zytara Labs in early September. The deal involves Zytara Labs becoming the football club’s official global digital banking partner while sleeve sponsor DigitalBits becomes the official global cryptocurrency.