Senco Gold & Diamonds Banks On Bollywood Star Kartik Aaryan’s Endorsement

Indian jeweller Senco Gold & Diamonds has teamed up with rising Bollywood star Kartik Aaryan as the brand ambassador for Aham, its men’s jewellery range. 

Under the deal, Senco Gold & Diamonds has launched an exclusive range of meticulously crafted collection, ‘Regalia’, which oozes dignified demeanour and cosmopolitan flair.

Kartik Aaryan, known for his unique sense of style, is seen flaunting the ‘Regalia’ collection in a series of campaigns, including digital marketing initiatives and social media engagement. The partnership enables fans and customers to connect with both Kartik and the brand, further strengthening Senco Gold & Diamonds’ presence in the market.

To further cement the partnership, Senco Gold & Diamonds has also partnered with Kartik Aaryan’s recent Diwali release, Bhool Bhulaiyaa 3, for in-film promotions. The move is tipped to reach a wider audience and create a buzz around the brand’s new collection.

Following the deal, Joita Sen, Director, Senco Gold & Diamonds, stated, “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand Aham. As we see a rising trend in men for stylish jewellery, he is the perfect brand ambassador to be the style inspiration for men’s fashion. An icon for the new generation, his versatility and willingness to embrace changes and to experiment are values that resonate with Senco as a brand. “

“He is the ideal fit for relaxed masculine luxury. His charm effortlessly blends sophistication with approachability, making him relatable to younger, style conscious consumers. His cultural relevance adds to appeal while his charisma makes the association feel personal, modern and aspirational.”

 Kartik Aaryan, added, “Jewellery today isn’t just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality.”

“I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham’s designs are understated yet sophisticated. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.” 

According to ASN data, the luxury category (including jewellery brands) has collectively invested almost US$116.4m in the Asian sponsorship market, with a quarterly average investment of US$10.2m+ since Q122, accounting for an 0.6% share of the market. Investment for the first three quarters of 2024 has been relatively tepid, registering sums between ~US$3.9m and ~US$7.5m, however, the forecast for Q424 is rosier which will see almost US$9.3m in investment. In terms of markets, China (73.4%), India (12.1%) and South Korea (6.3%) lead the race for sponsorship investment from luxury brands.