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PwC Strikes Global Partnership With Formula 1 (F1)
Big four accounting firm PwC has struck a multi-year consulting partnership with Formula 1 (F1).
The global deal will begin from the 2025 Miami Grand Prix, taking place this weekend in Florida, and sees PwC provides “strategic consulting to Formula 1 across key areas of its global business.”
PwC will also leverage on signage branding at select races, as well as the opportunity to host clients and stakeholders at F1 GP throughout the 2025 campaign.
Emily Prazer, Formula 1’s chief commercial officer, mentioned, “Their [PwC’s] consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
Paul Griggs, senior partner at PwC US, shared, “As we work alongside F1’s team, we see an incredible opportunity to support them [F1] in their drive to the leading edge, bringing additional innovative thinking to complex challenges – helping them shape their future across an ever-changing global landscape.”
According to ASN data, PwC(13.8%, ~US$5.8m) is the 2nd highest spender for its category in the Asian sponsorship market since Q322, with an average quarterly investment of US$532k during this period. After a muted Q125, sponsorship investment is poised to hit US$616k for Q225, about 15.8% above the usual average.
