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Melbourne headquartered online broker Pepperstone has secured a deal with the Asian Football Confederation (AFC).
Under the deal, Pepperstone has become the official regional partner of the ongoing AFC Asian Cup in Qatar. The deal covers the likes of China, Thailand, Malaysia, Indonesia, and Vietnam.
Following the deal, Datuk Seri Windsor John, General Secretary, AFC, said, “The AFC is pleased to welcome Pepperstone as a regional partner of the AFC Asian Cup Qatar 2023. This partnership underscores the ever-growing prestige of the Continent’s most prestigious men’s tournament, and we thank Pepperstone for their belief in Asian football.”
Tamas Szabo, CEO of Pepperstone, added, “We are thrilled to join forces with the AFC Asian Cup Qatar 2023, an event that resonates with millions across the region. At Pepperstone, we choose to partner with like-minded organisations focused on a shared drive and commitment for success. Like traders, our sports partners are able to find calm in the chaos and seize the opportunities.”
According to ASN data, financial services: other category’s investment for football is poised to hit almost US$16.2m in Q124 for the Asian sponsorship market, just slightly above the quarterly investment of about US$15.4m since Q221.