Online Talent Recruitment Platform foundit Backs Badminton World Federation (BWF)

Online talent recruitment platform foundit is partnering theBadminton World Federation (BWF) to boost the platform’s brand presence and engagement efforts through its association with the sport.

Under the deal,  foundit is poised to become the Official Talent Partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.

By collaborating with BWF, foundit hopes to connect with the enthusiastic global badminton fanbase of over 700m, as well as a diverse audience of job seekers and employers across the world. 

Following the partnership’s announcement, Sekhar Garisa, CEO of foundit, said, “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets.” 

The online talent recruitment platform has ambitious plans to partner with grassroots academies and badminton players in Southeast Asia and India, in its efforts to nurture talent from beginner to elite levels. Through these partnerships, foundit aims to inspire individuals to achieve their full potential in professional pursuits.

According to ASN data, badminton (1.4%, ~US$203.3m) is just outside the top 10 backed sporting platforms in the Asian sponsorship landscape since Q321. According to our forecast for Q224, the popular Asian sport is set to see investment of US$23.3m+, almost 28.9% above its quarterly average investment of almost US$18.1m.