Kobler Extends Bundesliga’s Borussia Dortmund (BVB) Partnership In Vietnam

The Vietnamese arm of Kobler is continuing its landmark partnership  with Bundesliga club Borussia Dortmund (BVB) for the upcoming 2025/26 season. 

The Bundesliga club’s first regional partnership in Vietnam began in the final stretch of the 2023/24 season. Under the deal, both parties will leverage on on-ground activations during Bundesliga and Champions League matches, branded campaigns, product tie-ins, hospitality programmes and BVB fan engagement activities in Vietnam. 

Toan Vu, CMO of Kobler Vietnam, said, “As a leading quartz flooring company inspired by German engineering, we’re extremely proud to have been a part of the BVB family since last year. We look forward to using our continued partnership with BVB to deliver exciting experiences for fans in the region.”

Carsten Cramer, BVB Managing Director, echoed, “We are happy to announce the extension of our partnership with Kobler. As our first commercial partner in Vietnam, one of our target markets, the cooperation with Kobler is particularly important to us. Our partnership is based on similar values that both brands strive for: Success and reliability.“

According to ASN data, football investment is forecasted to hit US$3.5m+ for Q225 in the Vietnamese sponsorship market, a drop of about 41.1% of the average investment of almost US$6m since Q322. Vietnamese brands has local deals worth between US$250k and US$569k with major European football clubs.