Japanese Sportswear Brand Mizuno Becomes Ligue 1 Club AS Monaco’s Kit Supplier 

Japanese sportswear brand Mizuno has become the official kit supplier of Ligue 1 club AS Monaco from the upcoming 2025/26 season.

The deal will see Mizuno taking over from Kappa to supply the match and training kits for the football club for the next five years. 

Besides kits, the Japanese brand will also offer fans a product collection along with lifestyle ranges and exclusive creations that reflect the club’s identity. The new collections will be distributed through Mizuno’s international retail network.

Following the deal, Mark Kaiway, Mizuno EMEA (Europe, Middle East & Africa) Head of Sports, said, “We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential, and we are excited to bring our century-long heritage of craftsmanship and innovation to one of European’s most iconic football clubs. This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

Thiago Scuro, AS Monaco CEO, added, “We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football. This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition. We are looking forward to unveiling to our supporters our new kits for next season, which we hope will be a great success.”

The latest partnership further deepens Mizuno’s growing presence in European club football, having similar deals with Serie A’s S.S. Lazio and Bundesliga’s VFL Bochum.

According to ASN data, Mizuno (2%, US$24.5m+) is the 6^th largest spender for its category in the Asian sponsorship market since Q322, with an average quarterly investment of US$2.2m+ during this period. While spending dipped to its lowest, a mere US$190k in Q125, it is forecasted for an encouraging Q225 with investment tipped to hit almost US$2.7m. 

The bulk of its deals (89.7%) tend to be focused in Japan; securing apparel deals with the various national sporting associations as well as endorsement deals and sporting event deals in its domestic market.  These deals tend to vary between US$25k (a cricket kit deal with the Japanese national team)  and US$881k (a deal with J1 League club Nagoya Grampus).