Italian Motorcycle Manufacturer Aprilia Seals Bollywood Endorsement

Italian premium motorcycle maker Aprilia is making a beeline for Indian bikers as the brand scored a celebrity endorsement with Bollywood action star John Abraham. 

The 51-year-old star is known for being passionate about high-performance motorcycles and an endorsement from him personifies Aprilia’s racing heritage and legacy.  

Following the announcement, John Abraham, mentioned, “I am thrilled to be associated with Aprilia as their brand ambassador. I connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Diego Graffi, Chairman and MD, of Piaggio Vehicles Pvt. Ltd., added, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

“Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

According to ASN data, Aprilia’s last known sponsorship investment in the Asian sponsorship market was a US$100k deal with India Bike Week in 2015. Since then, it has been muted in the market, and its latest play signals a change in direction.