Indian FMCG Britannia Backs Female Entrepreneurs With Latest Branded Content 

Britannia Marie Gold is all set to bring its startup campaign for female homemakers turned entrepreneurs to television by sponsoring ‘My StartUp Show- Dhonni Meyer Upakkhan’ on  Star Jalsha. 

The show, created by GroupM’s Motion Content Group and Mindshare India, aims to encourage female entrepreneurs who have great ideas but laGack the expertise to get their ideas off the ground. 

Actor Parambrata Chatterjee is the host of the show, and includes an expert panel of prominent female entrepreneurs. The series focuses on inspiring stories and providing an invaluable platform for women who yearn to start their own businesses.

Viewers can tune in to Star Jalsha to watch the journey of 50 women entrepreneurs as they pitch their innovative business ideas to an esteemed panel of experts from various industries.

Amin Lakhani, CEO, Mindshare South Asia, said, “We are proud to partner with Britannia Marie Gold and Motion Content Group to bring India’s first and only Women Entrepreneurs Show to television. This unique initiative aligns with our commitment to promoting diversity, innovation, and entrepreneurship in India. We are excited to witness the journey of these talented women entrepreneurs and provide them with a national platform to showcase their ideas and inspire others.”

According to ASN data, Britannia Industries, the biscuit behemoth of India, has historically invested in branded content, namely backing television shows. however, the spends have been rather muted in 2022 with a slate of withdrawals. However, its latest deal backing this female-centric entrepreneurial series in Bengal could possibly herald more spin-offs across India.