Indian Brokerage Platform SMC Global Nets Landmark Deal With Team India

Indian online share trading and brokerage platform SMC Global has become an associate partner for the ongoing Team India tour of South Africa, which consists of four T20 matches, beginning on November 8.

Through the landmark deal, SMC Global hopes to reach the masses, particularly the Indian youth audience, to foster financial knowledge and empowerment nationwide. 

Ajay Garg Director & CEO, SMC Global Securities Ltd, said, “This is the first time we are entering a partnership of this sort, cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of cricket fans and engage with them throughout the series.”

“This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans. With the two finalists of ICC men’s T20I world cup fighting together, it will be a nail biter series for sure.”

During this period, SMC Global, which was founded in 1990, has also introduced its new mobile trading app, SMC ACE 2.0, to give customers a smooth and comprehensive trading experience.

The four-match series began on November 8 in Durban, followed by matches in Port Elizabeth and Centurion, with the last tie on November 15 in Johannesburg. 

According to ASN data, the Financial Services/Other category  has a 1.3% share, investing almost US$15.5m in the India’s cricket sponsorship industry  since Q122, with a quarterly average spend of almost US$2.5m during this period.  However, investment has been below par since Q323 ranging between US$493k and US$1.3m+. As for Q424, it is forecasted to hit almost US$1.2m, a sum less than half of the regular quarterly average spend.