EC Markets Banks On Liverpool FC Partnership For Asian Expansion

With an eye to strengthen its position in the Asian market,  EC Markets has struck a  multi-year global partnership with reigning Premier League champions Liverpool FC. 

Under the partnership, the forex broker will leverage on the global fanbase of Liverpool and diverse digital platforms, particularly in Asia, to promote its brand and innovative trading solutions. 

Anfield will provide substantial branding opportunities as part of the partnership, as 504 million TV viewers watch the pitchside LED screens and digital advertising boards each season. The brand will make its debut at Anfield on August 4 during the preseason doubleheader against Athletic Club.

Ben Latty, Chief Commercial Officer at LFC, said,“We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family. With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”

Matthew Smith, CEO and chairman of EC Markets, added,  “We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets. Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets, known for our innovation, trust and dedication to empowering our clients. We look forward to a successful and mutually beneficial relationship.”

According to ASN data, the financial services/other category has invested about US$61m in football sponsorship across Asia since Q422, with an average quarterly investment of almost US$18.8m during this period. The forecast for Q325 is tipped to hit almost US$21.5m,  about 14.1% higher than the usual average. The deals with European football clubs tend to be between US$1.1m and US$3.7m.