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EaseMyTrip Partners World Championship of Legends (WCL)
Indian online travel platform EaseMyTrip have secured a partnership deal with the World Championship of Legends (WCL).
Under the deal, EaseMyTrip is poised to serve as the presenting partner of the World Championship of Legends (WCL), featuring six team fighting for the title from July 3 to 13 at the Edgbaston Stadium in Birmingham, UK.
Following the deal, Nishant Pitti, CEO and co-founder of EaseMyTrip, said, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”
Harshit Tomar, the founder and CEO of the World Championship of Legends, added, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen.”
According to ASN data, Ease My Trip (0.5%, US$500k) is pretty much a challenger brand for its category in the Asian sponsorship market since Q321, despite being India’s second-largest travel company in India. The brand’s biggest deal to date is a US$500k deal with the cricket’s Asia Cup in September 2022.
