Dr.Oetker High-Protein Peanut Butter Scores Rahul KP Endorsement

Dr. Oetker  has announced an endorsement with Indian footballer Rahul KP to promote its line of High-Protein Peanut Butter in a deal brokered by TRP Sports.

The 25-year-old wing forward, famed for his speed and work rate on the pitch, embodies the brand’s goal of performance-driven nutrition and exquisite taste. As part of the deal, Rahul KP has appeared in the brand’s most recent digital ad, which positions Dr. Oetker Peanut Butter as the best choice for fitness-minded youth and athletes searching for clean, high-protein nourishment to power their workouts.  He is not new to the world of pitching peanut butter as he has previously been the face of My Fitness, the first US FDA certified registered peanut butter brand in India in 2021.  

Following the partnership, Rahul KP stated, “As a professional athlete, I’m conscious about what I eat. Dr. Oetker Peanut Butter is not only packed with protein, but it also tastes amazing. It’s a staple in my daily routine, whether it’s before a match or after a tough training session. I’m proud to partner with a brand that supports healthy eating habits and active lifestyles across the country.”

Rishabh Tiwari, Sponsorship and Sales Manager at TRP Sports, added, “Partnering with Dr. Oetker was a natural fit for Rahul. As someone deeply committed to fitness and performance, Rahul only aligns with brands he genuinely believes in. Dr. Oetker Peanut Butter reflects the same values, clean nutrition, consistency, and excellence. We are excited about what this collaboration can inspire in young athletes across the country.” 

Prior to this deal, Dr. Oetker’s has a similar deal with India’s two-time Olympic medallist Neeraj Chopra. These endorsements highlight Indian athletic achievement, as well as a common commitment to fuelling ambition, performance, and better habits for future generations.

According to ASN data, FMCG/Foodstuffs industry (8%, US$1.3b+) is the 5^th largest spender for in the Asian sponsorship market since Q422, with an average quarterly investment of almost US$115.6m during this period. However, Dr. Oetker previous plays in the market were mere US$100k spend in backing both the Cold Storage Run Singapore and Pogo TV’s New Year Party in India.