Digital Collectibles & NFT Marketplace Quidd Seals Manchester City Partnership 

Digital collectibles platform and NFT (non-fungible token) marketplace Quidd have sealed a new multi-year partnership with reigning PL champions Manchester City. 

Through the collaboration, Quidd, an arm of Hong Kong-based game publisher Animoca Brands, have unveiled a debut series of over 200 collectible digital “cards” including those of players. Besides releasing collectibles, Quidd will also provide opportunities for Manchester City fans to win real-world rewards for their online collecting, including club merchandise, match tickets, and a range of experiences.

Following the announcement, Quidd chief executive Michael Bramlage, said, “This partnership signals our intent to revolutionize the world of sport collectibles, so it makes sense for Quidd to align with Manchester City, the most forward-thinking and progressive soccer club on Earth.”

Tom Boyle, vice-president of global partnerships and marketing, City Football Group added, “We’re excited to help transform the traditional soccer pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.” 

According to ASN data, football (29.6%, ~US$4.25b+) is the most backed sport in the Asian sponsorship landscape since Q321, with an average quarterly investment of almost US$372.4m during that same period. While NFT partnerships have happened in the football scenes of South Korea and Japan, it has yet to become popular in other parts of Asia.