DAMAC Properties Secures Global Partnership With F1 Red Bull Racing Team  

Dubai based real estate developer DAMAC Properties has clinched a long-term global partnership with Formula 1’s (F1) Red Bull Racing team. 

The agreement sees DAMAC Properties become Red Bull Racing’s exclusive real estate development partner.  As part of the deal, the real estate company’s branding will be emblazoned on the Red Bull Racing RB22 car’s halo and side pods, as well as the team principal and driver team kit, helmets, and race suits. It joins the likes of Tag Heuer, Rokit, Mobil1, Visa, Ford Racing, Carlyle, AT&T and Gate.io as a team partner, just below title sponsor Oracle . 

Laurent Mekies, CEO and team principal of Red Bull Racing, stated, “Partnering with DAMAC Properties is an exciting moment for Oracle Red Bull Racing. We believe that the partnership will open avenues for stronger global engagement and create meaningful impact for both organisations.”

Ali Sajwani, managing director of operations, finance, & hospitality at DAMAC  Properties, echoed,  “Formula 1 has always been a passion of mine, and I deeply understand both the scale and global influence of this industry. At DAMAC, we are constantly seeking partnerships that are distinctive, powerful, and aligned with our ambition to be a trendsetter in the market. Oracle Red Bull Racing is a perfect fit for us. This partnership reflects our mindset as a business and our vision for the future.”

According to ASN data, DAMAC Properties has invested US$2m in the Asian sponsorship market since Q225, thanks to its long-term global partnership with Premier League team Chelsea FC. Its latest deal with Red Bull Racing will certainly push up DAMAC Properties’ 1.3% share for its category and edge it closer to the Top 10 spenders in real estate.