Cricket App CREX Scores Endorsement With India’s National Women’s Captain Harmanpreet Kaur

Earlier this week, India’s national women’s cricket team skipper Harmanpreet Kaur snagged a fresh endorsement deal with cricket analysis app CREX.   

The partnership is poised to play a major role in the platform’s efforts to push women’s cricket emerging popularity and encourage more young girls to pursue cricket professionally. 

Alongside batsman and fellow CREX brand ambassador Shikhar Dhawan, the 36-year-old all-rounder will help the platform engage with a broader audience from casual fans to aficionados of the game.  

Following the partnership, Harmanpreet Kaur enthused, “I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”

Rajat Vallabh, Chief Strategy Officer, CREX, added,“CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”

According to ASN data, cricket (10.8%, US$1.3b+) is the fourth highest invested sport in the Asian sponsorship market  since Q322, with an average quarterly investment of US$119.2m+ during this period. After a muted Q324 to Q125 which saw investment between US$50m and US$53.9m, Q225 is tipped to reach almost US$120.5m, similar to the usual average.