Industry

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

Malaysian Cycling Hit Hard by Financial Crisis

October 28, 2008

One of Asia's oldest cycling stage races, the Jelajah Malaysia has been hit hard by the global financial crisis and is on the verge of being postponed indefinitely…

"Best Games Ever": Guangzhou Asian Games Aims High Despite Financial Crisis

October 21, 2008

Organisers of the 2010 Asian Games in Guangzhou this week acknowledged that the global financial crisis would have an impact on their preparations, but maintained they plan to…

Financial Crisis Brings Uncertainty to Japanese Formula 1

October 17, 2008

Representatives within Japan's Formula 1 racing industry say the future of the sport is in jeopardy due to the current global economic conditions. Multinational companies constitute a majority…

Financial Crisis Unlikely to Affect AIG's Asia Sponsorships

October 2, 2008

With numerous sponsorships across Asia, the possible collapse of AIG would herald financial uncertainty not only for investors, but also for scores of community, environmental and sporting organisations…

Nike Surrenders to Speedo's Withdraws from Elite Swimming

September 25, 2008

Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…

Dabur, the First Sponsorship Casualty of New Maoist Government

September 18, 2008

The first sponsorship casualty of Nepal's new Maoist government is likely to be the Miss Nepal beauty pageant after the former rebels closed down the pageant's principal sponsor.

Olympic Sponsor Involved in National Milk Scandal

September 17, 2008

Beijing Olympic sponsor Yili Milk has become embroiled in a scandal involving toxic additives in infant milk formula. The affair has caused 1250 children to be diagnosed with…

Athletic Foundation Says Milo "Wrecked" School Sports League

September 12, 2008

A student sports program sponsored by Nestle brand, Milo, has landed in hot water in the Philippines after school officials began blaming the sponsor for ruining other events.

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…