Industry

Universal Studios Set To Open Theme Park In Beijing

October 14, 2014

Universal Studios will open a US$ 3.3 billion theme park in the Chinese capital in 2019, the US-based company announced with its Chinese partner, Beijing Shouhuan Cultural Tourism Investment…

Nissan Endorses FIA Global Road Safety Programme

October 7, 2014

The FIA, international motorsport's governing body, has sealed a partnership with Nissan to promote road safety across the world.

India Gets Serious About Native Ads

October 1, 2014

Native advertising has been the buzzword in the global ad world but its influence in India has been nascent…But this is soon to change with the recent collaboration…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

FEATURE: Much ado about Chang. New Thai alcohol legislation seemingly inconsistent

September 23, 2014

While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are already creating question…

Tencent Gets Ambitious With Film Unit

September 19, 2014

Chinese online giant Tencent has become the latest tech company to enter the film business with the launch of subsidiary, Tencent Movie Plus.

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

Dalian Wanda Drives China’s Branded Children’s Entertainment

August 15, 2014

Chinese real estate and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks by 2020,…