Industry

Five Lessons Brands Can Learn From the Best YouTubers

December 14, 2015

With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…

Is Malaysia Losing Its Credibility To Host International Sports & Entertainment Platforms?

December 10, 2015

Malaysia’s reputation as a host of international sports and entertainment events has been dealt another blow as the Women’s World Squash Championships in Kuala Lumpur has been called…

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

AFC Champions League Shirt Snub Causes Controversy In Chinese Sports

November 26, 2015

Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s…

GroupM Branded Content Arm In China Grows 207%; Generates USD10m Revenue in 2015

November 25, 2015

While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an anomaly and generated…

Le Vision And Dark Horse Comics Aim High With Content Partnership

November 10, 2015

Le Vision Pictures, the American wing of China’s LeTV, has partnered with Dark Horse Comics to adapt and develop six Chinese-language graphic novels into films.

Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy

November 6, 2015

A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…

ASN Upweights Forecasts for Sponsorship & Branded Content spend for 2015

November 4, 2015

ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.

Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions

October 27, 2015

Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…