Industry

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Presently, China ranks 19th in the world’s largest music market and has been punching well below its weight, however the stratospheric rise of licensed digital music streaming platforms…

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…

Take a look at ASN's Enhanced Website!

September 18, 2016

ASN has refreshed its website with a new look and reorganised its data and editorial content into an easier-to-consume layout.

Vice Media Strikes Key Japanese Telco Partnership

September 15, 2016

The world’s fastest growing youth media company Vice is revving up its game in Japan’s mobile entertainment landscape.

Billboard Continues Asian Expansion With China Push

September 14, 2016

Following Billboard’s recent ventures into the Philippines and Thailand earlier this year, the American entertainment giant has set its eyes on China’s emerging music scene.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam

September 7, 2016

Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.

More Content Partnerships In India’s Lively Digital Entertainment Landscape

August 31, 2016

Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…

Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts

August 19, 2016

Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.