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Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.
Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam
September 7, 2016
Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.
More Content Partnerships In India’s Lively Digital Entertainment Landscape
August 31, 2016
Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Will "Table Tennis X" Revive The Sport's Sponsorship Growth Figures in Asia?
August 18, 2016
Table Tennis in Asia ranks well outside the Top 10 of the most sponsored sports but a new initiative, just launched during the Olympics, looks like a gamechanger…
India’s Branded Content Industry Boosted By Recent Partnerships
August 12, 2016
India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.
Will Hallyu Pay The Price For Korea-China Missile Shield Spat?
August 5, 2016
The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.
It’s Showtime For Wanda, Another Entertainment Deal In The Bag
August 1, 2016
Wanda Cinema Line, which runs China’s largest movie theatre circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.
It’s Showtime For Wanda; Another Entertainment Deal In The Bag
August 1, 2016
Wanda Cinema Line, which runs China’s largest movie theater circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.
