Industry

IPL Style Yoga League On The Cards

December 6, 2016

Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…

GroupM Revolutionises Ad Buying With Latest Platform

December 1, 2016

WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…

How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?

November 30, 2016

The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.

Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China

November 24, 2016

With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.

Indian Boxing Lands A Financial Boost

November 18, 2016

The Indian Boxing Council (IBC) has agreed to a partnership with Sporty Solutionz, which aims to raise the sport's profile in the region.

Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward

November 17, 2016

Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…

Thailand Sporting Events Set To Resume

November 14, 2016

As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…

Zippo Lights Up In Bollywood

November 11, 2016

After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Vice Eyes Indonesian Millennials For Growth

November 8, 2016

North American youth entertainment platform Vice has finally set its eyes on Indonesia, home to one of the largest millennial populations in the world.