Industry

Qatar Airways Eyes An EPL Deal

November 6, 2018

The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.

Vietnam Gives Formula One a Boost; Hosting New Race In 2020

November 4, 2018

Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.

Netflix Pushes For Growth In India

October 30, 2018

Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…

Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020

October 25, 2018

Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…

MP & Silva Dissolution Leaves Landmark Southeast Asian Football Deals In A Fix

October 19, 2018

International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice, putting two major Southeast Asian football deals in…

Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund

October 12, 2018

The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.

MTV India Zeroes In On Branded Content Growth

October 9, 2018

MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…

WeChat's World Dominance Begins With Global Sport

September 26, 2018

Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…

Global Sponsorship Spend Increasing, But ROI Analysis Lacking. ASN Responds

September 25, 2018

A recent report on global Sponsorship has rattled the industry, stating that while brands are investing more and more in Sponsorship, few are sure if they are generating…