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Japanese Government Keen On Growing Esports Industry
March 31, 2020
The Japanese government is set to team up with game companies and legal experts to formulate…
Tokyo 2020 Postponed Following International Pressure: Sponsors React
March 28, 2020
With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…
Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit
March 27, 2020
Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…
Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line
March 26, 2020
As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
Puma Tackles Southeast Asia With Virtual Influencer
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
Study: Japan’s GDP To Drop By 1.4% If Tokyo 2020 Is Cancelled
March 11, 2020
Cancelling this summer’s Tokyo 2020 Olympic Games because of the COVID-19 outbreak would see Japan’s annual…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
