Game-changing

Vodafone India in a First With Branded Metro Station

January 27, 2014

Telco giant Vodafone (VOD.L) has scored a major inroad with a fully branded Metro station in Gurgaon, Delhi.

OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub

November 11, 2013

Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.

Feature: Will Social Shopping Catch On In China?

November 6, 2013

The advent of integrating e-commerce into social media networks has been the latest trend in China’s vast shopping landscape.

Kingfisher Goes Kinglish

November 5, 2013

United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.

Krrish 3 On A Branded Content Blitz

November 1, 2013

The latest flick in Bollywood’s biggest sci-fi franchise has opened with brisk business in box offices domestically and worldwide.

INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners

October 30, 2013

The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…

Feature: Mobile Movies Out To Conquer Rural Asia

October 16, 2013

Singapore-based social enterprise, Newton Circus, is set to transform rural communities in Asia with their latest venture, Mobile Movies.

Cricket Legend Brett Lee Turns Fashion Designer For WIFW

October 10, 2013

Kolkata Knight Riders fast bowler Brett Lee is making his mark as a fashion designer today.

Chen Kun, First Celeb On WeChat’s Premium Service

September 17, 2013

The popular 37-year-old Chinese entertainer is the first celebrity to introduce a premium service to his sizable contingent of WeChat followers.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.