Deals

Chinese Super League Energises With Red Bull... But Which Can is it?!

November 9, 2015

The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.

KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal

November 5, 2015

Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…

Tata Motors Rides On Messi As It Revives Flagging Fortunes

November 4, 2015

FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.

Cricket Continues To Attract Sponsorship In Bangladesh

November 3, 2015

BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.

Asics Partners Beijing Half Marathon

November 2, 2015

Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.

Malaysian Purple League’s Muar City Nets Tokio Marine Partnership

October 30, 2015

The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

Hockey World League Gets Backing From Underground Brand

October 28, 2015

Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.

MRF Signs AB de Villiers As Brand Ambassador

October 22, 2015

India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…

Etihad Airways Quashes Inter Milan Sponsorship Speculation

October 21, 2015

Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.