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Chinese Supplements Brand Bets On Winter Sports To Raise Awareness
September 20, 2017
Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…
Brand Kohli Eyes India’s Fast-Growing Athleisure Market
September 8, 2017
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
Mobil Continues Backing Chinese Basketball
September 7, 2017
Petrochemical major ExxonMobil has renewed its deal with the Chinese Basketball Association (CBA) according to a Tencent report.
Tommy Hilfiger Signs First Chinese Celeb Endorser
September 1, 2017
Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.
Hero MotoCorp Returns To Hockey
August 29, 2017
Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.
India’s Leading Craft Beer Bops With Saavn
August 24, 2017
India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market
August 7, 2017
Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
