Deals

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.

Is GoDaddy Pushing Into New Asian Markets Via Regional Deals?

October 24, 2017

AXN has announced cloud platform GoDaddy as a regional partner of Asia's Got Talent Season 2, building a Sponsorship investment pattern which aligns with its untapped Asian markets.

Juventus FC Grows Commercial Presence In Asia

October 23, 2017

Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

Katrina Kaif Gets Her Frames On For Lenskart

October 10, 2017

Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.

Is ANA Looking ex-Japan? New Content Play With CNN

October 6, 2017

Japanese airline All Nippon Airways (ANA) has consolidated its rank as the second biggest spender for its category in the Asian branded content market thanks to a new…

Daihatsu Invests in Malaysian Badminton; But At What Cost?

October 5, 2017

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.

Chinese Basketball Association U-Turns To Tag Heuer. Again

October 4, 2017

There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.

Rakuten Nabs Another Major Sports Shirt Sponsorship Deal

September 26, 2017

In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…