Deals

National Transport Operator Backs Singapore's Professional Football League. Why?

February 12, 2016

In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.

Luxury Watchmaker Clocks Its First Deal In Philippines

February 11, 2016

The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.

Sponsorship Crisis at Kedah FA Ahead Of M-League Season

February 9, 2016

The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Huawei Ramps Up Branded Content Play With CNN International

February 3, 2016

Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, spot advertising, banner…

Anomaly In S-League Sponsorship; Landmark Deal For Young Lions

February 2, 2016

Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts as the primary sponsor of S-League club Young Lions today.

Sponsorship Coup For Malaysian Olympic Sailing Prospects

February 1, 2016

Malaysian sailors Rufina Tan, 24, and Connie Tsen, 18, took a step closer in fulfilling their Olympic dream following a USD48,000 (RM200,000) cash sponsorship boost from homegrown gaming…

Manchester United Flexes Commercial Clout In Indonesia

January 29, 2016

Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…

New Chinese Sponsor Causes Uproar In Portuguese Football

January 27, 2016

A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…