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Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement
January 5, 2018
Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.
FIFA Continues To Look For Sponsorship Dollars From The East
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal
December 13, 2017
The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.
100Plus Scores Another Safe Deal In Malaysia
December 13, 2017
Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.
India's Leading Deodorant Brand Bets On Romance Author Collab
December 12, 2017
India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.
Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands
December 7, 2017
One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.
Debut Short-Form Cricket Tournament Bags Murky Sponsor
December 4, 2017
The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…
Total Oil India Engages Millennial Males With First Branded Content Deal
December 1, 2017
Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…
Thai Airways’ Domestic Sponsorship Spend Dips; Bids For Overseas Platforms
December 1, 2017
The English Football League (EFL) - the organising body for the second, third and fourth tiers of English club soccer - has managed to swing Thai Airways away…
VinGroup Backs Ryan Giggs Helmed Football Academy In Vietnam
November 27, 2017
Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.
