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NEW ZEALAND INCREASE SHANGHAI MARKETING SPEND
May 11, 2007
It was interesting to note this week that the New Zealand government has plans to increase its marketing spend to promote the country as a tourist destination in…
SOFITEL PARTNERS OMEGA CHINA TOUR
May 11, 2007
Accor Asia Pacific owned hotel chain Sofitel has increased its involvement with professional golf by becoming a major sponsor and accommodation partner of the Omega China Tour 2007.…
NEW MAJOR PARTNER FOR QINGDAO ZHONGNENG
May 11, 2007
Qingdao Arts and Craft City has paid 16 million yaun to become the major sponsor of the Chinese Super League Club Qingdao Zhongneng. Qingdao Group president, Wang Yu…
CHANGHONG COMMITS TO TABLE TENNIS
May 11, 2007
Changhong Group has finalised a four year sponsorship deal Chinese Tabe Tennis Association with the electrical company to receive naming to the Chinese Table Tennis Team as part…
LENOVO'S FOUR OLYMPIC ASSESSMENTS
May 7, 2007
Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…
SKODA LEVERAGES ICE HOCKEY IN CHINA
May 7, 2007
Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…
BUS MANUFACTURE SUPPORTING QINGDAO YACHT REGATTA
May 7, 2007
Bus manufacturer, Suzhou King Long Bus Company, has become the official sponsor of the Qingdao Yachting Association's International Regatta. As part of the deal, King Long Bus will…
THE FAMOUS GROUP ARE ONE TO WATCH
May 7, 2007
Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…
NEW SPONSOR FOR INTERNATIONAL CHINESE CHESS
May 7, 2007
Qingdao HaiYangZhiJia Science and Technology has become a major partner of the 2007 International Chinese Chess A Division League which commenced late last month. Qingdao HaiYangZhiJia Science and…
