Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH
April 26, 2007
Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…
AN INSIGHT INTO BP IN CHINA
April 26, 2007
Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…
MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP
April 26, 2007
CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…
SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA
April 25, 2007
Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…
BUICK GOLF LEAGUE SUPPORTING GRASSROOTS DEVELOPMENT
April 22, 2007
The China Golf Association is optimistic its new grassroots competition, the Shanghai General Motors sponsored 2007 Buick China Golf Club League (CGCL), will be a success and they…
OFFICIAL WASHING SUPPLIER FOR BEIJING GAMES
April 22, 2007
Guangzhou Liby Enterprise Group Co, one of China's largest manufacturers of cleaning agents, has been announced as an official sponsors for the Beijing 2008 Olympic Games. The Beijing…
TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP
April 22, 2007
Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…
VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN
April 22, 2007
Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…
OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES
April 22, 2007
Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…
YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE
April 22, 2007
International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…
