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MAJOR PARTNER FOR BODYBUILDING COMPETITION
June 11, 2007
Sichuan Xinshuntong Natural Gas has become the naming rights sponsor of the National Bodybuilding Yangko Barreling Championship, which part of the National Fitness and Olympics programme. Sichuan Xinshuntong…
CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION
June 11, 2007
Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…
LI NING TO PARTNER NETWORK TENNIS CLUB
June 11, 2007
The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…
ITG REAL ESTATE SPONSORS SAILING REGATTA
June 8, 2007
Xiamen International Trade Group (ITG) Real Estate Investment & Management was the major sponsor of the 2nd Xiamen-Hong Kong Sailing Rally which was held late last month. The…
FAST FOOD GIANT SUPPORTS WOMEN'S TABLE TENNIS
June 8, 2007
Jiangsu Lihua Fast Food has become the major partner of the Jiangsu women table tennis team. As part of the one year deal, Jiangsu Lihua Fast Food will…
MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES
June 8, 2007
Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…
SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS
June 8, 2007
Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…
NEW BEER PARTNER FOR CHINESE BASKETBALL
June 8, 2007
The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…
MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD
June 8, 2007
Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…
SAMSUNG LAUNCHES GAMES PROGRAM
June 8, 2007
The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…
