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CHRYSLER ONE TO WATCH
May 3, 2007
Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…
VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES
May 3, 2007
Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…
LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY
May 1, 2007
The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…
XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT
May 1, 2007
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…
NIKE TO SPONSOR STREET BASKETBALL COMPETITION
May 1, 2007
Global footwear giant Nike has become a major partner of the Street Basketball Competition - '
FUJIAN JINLAIKE SPORT GOODS EXCLUSIVE MARATHON SPONSORSHIP
May 1, 2007
Fujian Jinlaike Sport Goods has become the exclusive sponsor of the 2007 China City Marathon Golden Grand Prix which will be held from 26 May to 22 September…
GOOD EYE SIGHT FOR DIVING CHAMPIONSHIPS
May 1, 2007
Good Eye Sight Science and Technology Development Co has provided an insight into its sponsorship of the 2007 National Diving Championship, which were held in Wuxi, Jiangsu 20-25…
BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008
May 1, 2007
Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…
VINDA GROUP INCREASES BOWLING ASSOCIATION
May 1, 2007
Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…
REPUCOM OPENS OFFICE IN SHANGHAI
May 1, 2007
Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…
