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BEIJING GAMES GET SERIOUS ON AMBUSH MARKETING
June 15, 2007
Organisers of the 2008 Beijing Olympics have provided some comments about measures put in place to prevent ambush marketing at the Games. Beijing Games, vice director of marketing,…
DHL SPONSORS SPECIAL OLYMPICS
June 15, 2007
German international express transport company, DHL Express, will be a major partner of the Special Olympic Games for the next three years. The company will also become a…
METRO CASH & CARRY SPONSOR ZHEJIANG TABLE TENNIS
June 15, 2007
Leading wholesale distributor, METRO Cash & Carry has announced that it will be the major sponsor of the Zhejiang Business Bank Table Tennis Club. As part of the…
HUHEHOT FOOTBALL TEAM SECURE MAJOR BACKER
June 15, 2007
Inner Mongolia Chahannao-er Seaweed has become a major sponsor of the Huhehot Football Team which competes in the Chinese A Division League. A spokesperson from the Huhehot Football…
MITSUBISHI SUPPORTING AMATEUR RALLY CAMP
June 11, 2007
Mitsubishi Motors has become a major sponsor of the Blue Usher Rally Training Camp which was held at the Suzhou Bendu Racetrack in May. Jian Qing Long, general…
SONY SUPPORTS WOMEN'S WORLD CUP LEAD UP EVENT
June 11, 2007
Global electronics giant Sony has provided more comments on its sponsorship of football in China. The company was a major partner of Sony Football Paradise, a youth event…
BANK OF CHINA SPONSORS MOUNTAINEERING EVENT
June 11, 2007
The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…
GUANGDONG YANHAI SUPPORTS WOMEN'S FOOTBALL
June 11, 2007
Guangdong Yanhai Group has become a major sponsor of the Zhanjiang women's football team which competed in the 6th National Urban Games Women's Football tournament in May. It…
LI NING STRESSES IMPORTANCE OF YOUTH DEVELOPMENT
June 11, 2007
Chinese sports apparel brand Li Ning has provided an insight into its involvement as a sponsor of Children's Gymnastics in China. The company has been supporting the Children's…
MIZUNO RENEWS UNIVERSITY LEAGUE SPONSORSHIP
June 11, 2007
Japanese sportswear and equipment manufacturer, Mizuno, has renewed its sponsorship of the Shanghai University Students Baseball League. According to a spokesperson the University Students Baseball League has been…
