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MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP
June 28, 2007
Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…
FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM
June 28, 2007
Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…
PATRIOTS TOUR CHINA AND APPOINT LOCAL PR
June 28, 2007
US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…
YILI GROUP BECOMES YANKEE SPONSOR
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…
STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US
June 28, 2007
US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…
HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY
June 24, 2007
Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…
ZHEJIANG RALLY TEAM SECURE NAMING RIGHTS PARTNER
June 24, 2007
Hangzhou ZhongCe Rubber Co has increased its involvement in motorsport by becoming a major partner of the Zhejiang Province's only professional team in the 2007 National Automobile Rally…
TENCENT SUPPORTING LOCAL FORMULA ONE RACING
June 24, 2007
Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…
LIANFA REAL ESTATE SUPPORTS CROSS STRAITS DRAGON BOATS
June 24, 2007
Lianfa Real Estate has provided an insight into its sponsorship of the Cross-Strait Dragon Boat Competition which was held at Xiamen's Jimei Dragon Boat Lagoon, earlier this month.…
SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING
June 24, 2007
Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…
