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BANK OF CHINA SPONSORS MOUNTAINEERING EVENT
June 11, 2007
The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…
GUANGDONG YANHAI SUPPORTS WOMEN'S FOOTBALL
June 11, 2007
Guangdong Yanhai Group has become a major sponsor of the Zhanjiang women's football team which competed in the 6th National Urban Games Women's Football tournament in May. It…
LI NING STRESSES IMPORTANCE OF YOUTH DEVELOPMENT
June 11, 2007
Chinese sports apparel brand Li Ning has provided an insight into its involvement as a sponsor of Children's Gymnastics in China. The company has been supporting the Children's…
MIZUNO RENEWS UNIVERSITY LEAGUE SPONSORSHIP
June 11, 2007
Japanese sportswear and equipment manufacturer, Mizuno, has renewed its sponsorship of the Shanghai University Students Baseball League. According to a spokesperson the University Students Baseball League has been…
MAJOR PARTNER FOR BODYBUILDING COMPETITION
June 11, 2007
Sichuan Xinshuntong Natural Gas has become the naming rights sponsor of the National Bodybuilding Yangko Barreling Championship, which part of the National Fitness and Olympics programme. Sichuan Xinshuntong…
CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION
June 11, 2007
Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…
LI NING TO PARTNER NETWORK TENNIS CLUB
June 11, 2007
The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…
MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES
June 8, 2007
Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…
SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS
June 8, 2007
Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…
NEW BEER PARTNER FOR CHINESE BASKETBALL
June 8, 2007
The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…
