Deals

MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES

June 8, 2007

Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…

SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS

June 8, 2007

Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…

NEW BEER PARTNER FOR CHINESE BASKETBALL

June 8, 2007

The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…

MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD

June 8, 2007

Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…

SAMSUNG LAUNCHES GAMES PROGRAM

June 8, 2007

The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…

NANJING DAHUA EXPANDS BASKETBALL SUPPORT TO JUNIOR RANKS

June 8, 2007

Nanjing Dahua Co has become the major partner of Nanjing City's largest youth basketball event, the Dahua Fairview China City Cup. The youth basketball deal compliments the company's…

GRC BANKING EQUIPMENT TO SPONSOR TENNIS TOURNAMENT

June 8, 2007

China's biggest automatic teller machine producer, GRC Banking Equipment, has become the naming rights sponsor of the 2007 National Financial System Tennis Tournament, which will be held later…

ITG REAL ESTATE SPONSORS SAILING REGATTA

June 8, 2007

Xiamen International Trade Group (ITG) Real Estate Investment & Management was the major sponsor of the 2nd Xiamen-Hong Kong Sailing Rally which was held late last month. The…

FAST FOOD GIANT SUPPORTS WOMEN'S TABLE TENNIS

June 8, 2007

Jiangsu Lihua Fast Food has become the major partner of the Jiangsu women table tennis team. As part of the one year deal, Jiangsu Lihua Fast Food will…

DONGFENG CITROEN ANNOUNCES BASKETBALL DEAL

June 3, 2007

The Wuhan University of Technology, National Men's Basketball Team has announced Dongfeng Citroen as its new naming rights partner. Dongfeng Citroen vice president, Wei Wen Qing, said that…